My wayfair orders12/4/2023 ![]() Their product listing targets every room there is in a typical house: bedrooms, bathrooms, kitchens, living rooms, and so on.Īs a customer, you can find beds, baths and showers, sofas and pillows, lighting, furniture for babies and kids and even for pets. The reason for this was that Kelly Clarkson is projected to align with and appeal to the target audience – 45 to 55-year-old women. In 2020, Wayfair elected Kelly Clarkson to be the brand ambassador, and they have also integrated part of their “Home: You got this” campaign into NBCUniversal’s “The Kelly Clarkson Show”. That said, there is one demographic that Wayfair specifically targets. Anyone who wants to add a bit of zing to their house will fit perfectly in the audience base. Target customersĪs mentioned before, Wayfair is the best place for consumers to find home goods that will make their residences a paradise on Earth. Still not convinced? Let’s dissect the platform and see why it will be the best thing to ever happen to your business. The site may not be as popular as Craigslist or eBay, but it is the 9th ranking in US companies with leading eCommerce sales in 2020, totaling in 9.42 billion USD. If your products were made to beautify houses, this is the perfect place for you. ![]() In essence, Wayfair is an eCommerce platform just like Amazon, but with an interesting specialization – furniture and home goods. In this article, we will dive deeper into why Wayfair is the perfect website for your store, as well as the brass tacks of running a Wayfair store and how to sell on the site. Are you an aspiring online store owner who is knowledgeable in and passionate about furniture?Īre you looking for an eCommerce platform to expand your business?
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